Making sense of social media: An overview of the 2009 CCM Annual Conference

After Anthony Williams’ excellent presentation on Wednesday night, I heard several people mention it was, “Like drinking from a fire hose.” So I thought it might be helpful to offer some context for CCM members who are wrestling with what social media is and how it might fit into their communication strategies.

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(Post by John Sawyer, CCM member and Chief Strategy Officer, Grey Matter Group)